Assistant Professor in Marketing at ICN Business School (09/ 2017 - 11/2022)
- Planned and delivered MSc. Level and Undergraduate Marketing and Communication Courses in Germany, France, and China.
- Conducted research projects focusing on the marketization of social movements and the commodification of aspects of social life, particularly in the context of romantic relationships and sex.
Founder and Head Editor of Ediproof: English Editing Services (08/12 - 11/17)
- Founded (in 2012) a successful copy-writing business providing editing services to academics and business professionals.
- Employs five part-time editors on a regular basis who edit academic manuscripts, PhD dissertations, practitioner materials, and professional documents.
Junior Communicator at Allianz SE, Group Communications and Corporate Responsibility (01/2017 - 08/2017)
• Edited and published external articles, press releases, and reports.
• Chaired Allianz Investment Management’s (AIM) 10th Anniversary campaign.
• Designed internal communication platforms on the Allianz intranet.
• Organized and planned internal events, workshops, and communication.
• Chaired Allianz Investment Management’s (AIM) 10th Anniversary campaign.
• Designed internal communication platforms on the Allianz intranet.
• Organized and planned internal events, workshops, and communication.
Adjunct Professor at The University of Arkansas, Sam M. Walton College of Business (01/2014 - 05/2014)
- Designed and taught Marketing Management: an undergraduate fourth-year capstone course.
- Prepared all course materials including the course syllabus, lectures, presentations, class assignments, exams, and grading rubrics.
- Located local businesses and guest speakers in Arkansas for the students to work with.
- Graded all course materials (exams, assignments, essays, and presentations) and provided final marks.
Marketing Research and Teaching Assistant at the University of Edinburgh Business School (09/2013 - 11/2015)
- Held interactive marketing tutorials and workshops for undergraduate and MSc. students in Business Research Methods, Industrial Management, Principals of Marketing, and Advanced Marketing; graded projects, reports, presentations, and final exams.
- Ran lab sessions where students learned how to perform a variety of statistical analyses (descriptive statistics, regression analysis, and ANOVAs) using SPSS.
- Assisted on research projects in the Marketing Department: coding and conducting literature reviews.
- Co-authored two (published) case studies and supplied teaching notes based on projects with a local coffee house and independent cinema in Edinburgh, Scotland.
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Student Feedback
"Young and dynamic teacher, who is really interested about what she teaches. I like the way she teaches and discusses in a philosophical way."
"I really liked that our projects were REAL. We worked on our project as we would work in an actual business or internship. This is the first class I has where we had to do a real project and that really counts."
"Ms. Rome was very good at using real world examples. I know that relating the information in the book to real life examples helps me retain the information. Ms. Rome was also very helpful when it came to university excuses. I never had a problem making up assignments, Overall one of the best classes I have taken during my college career"
"Ms. Rome was excellent. I would highly recommend her to anyone. She always made sure everyone was on the same page about what was expected."
"The marketing plan project with an actual start-up business in the area was a great idea. Most teachers present us with projects that end with presentations directed to the class, and classmates rarely pay attention because it's the teacher's grading that matters, leading to a lack of effort. Actually presenting to an individual who is in need of marketing help made it more important to create good ideas and put in that extra effort."
"I really enjoy that you make the class hands on, and give examples in class. I also like that you don't just read from the power points, you actually teach, and I like that you show [video] clips to keep me engaged."
"I very much enjoyed having you as an instructor. It was inspiring to hear your story of travel and education as well as work."
"You seem like the kind of person who likes the band Radiohead."
Extracurriculars
Voluntarily Reviewing Manuscripts for:
Johnson & Johnson Africa Consulting Project
- Journal of Consumer Research
- Consumer Culture Theory Conference
- Association of Consumer Research Gender Conference
- American Marketing Association
- Consumer Culture Theory
- Academy of Marketing Science
- Participated on the Consumer Culture Theory Research Program Committee for the 2015 conference.
- Office Representative for the University of Edinburgh Doctoral Society
- In charge of overseeing 33 PhD students and organizing social events.
Johnson & Johnson Africa Consulting Project
- Lead a team in developing a market entry strategy for a new line of wound closure products in Africa
- Worked alongside Johnson & Johnson to develop a comprehensive report and presentation aimed at targeting specific market opportunities and strategies
- Placed first among twelve groups competing in the Altria Sales Case Competition – designed, marketed, and sold a product based on a detailed case study.
- English (native)
- German (intermediate)
- Spanish (basic)
